Why Do We Treat Our Health as if It Is Not Health and Is Not Ours?
“… In general, nine-tenths of our happiness depends upon health alone. The greatest of follies is to sacrifice health for any other kind of happiness, whatever it may be, for gain, advancement, learning or fame, let alone, then, for fleeting sensual pleasures.”
Since I started selling olive oil, I have learned enough about it.
Also I learned some things about fraud in this industry I still cannot and do not want to believe.
But right now there are two things that really matter:
1. I know how to choose real olive oil and will never look for it in the supermarket. But how much more do I not know about what the food industry is poisoning me with?
2. It is not enough just to find good olive oil and offer it to people. We must also explain to them why they have to pay more for real olive oil. After all, the fake one looks and is called exactly the same.
The idea that customers need to be educated first came to me when I began to notice bottles with a strange liquid in the kitchens of my friends.
Sometimes I ask them if they know that they live in the Mediterranean and that there are enough olive farms around. Why buy this when you can find real farm olive oil an hour from home?
I usually get three responses: “no time”, “it’s expensive” and “what's the difference?”
Once again: we live in the north of the Mediterranean. Our farmers grow unique varieties of olives and produce excellent olive oil, which wins first place at international exhibitions.
Okay, my friends are not experts and they can't know everything.
The real shock came when I started noticing crappy olive oil in restaurants.
And these were decent restaurants with a bill of 40-50 EUR for lunch without wine.
Not all restaurateurs consciously buy and use this rubbish. However, nothing makes it easier to realize that they simply don't understand anything about olive oil. Just imagine: a chef cooks Mediterranean dishes and soesn’t know how to choose olive oil.
Sometimes we offer our olive oil to restaurants.
And hearing “it's too expensive”, we answer: “Is it really more expensive than losing customers? Think again, because in a week the whole city will know that good olive oil is too expensive for you”.
Olive oil is healthy. Is it true? No.The only healthy thing is what comes out when fresh olives are pressed without heating or adding solvents.
It’s a fresh olive juice with an acidity of no more than 0.5% and full of polyphenols, which cleanse blood vessels, lower cholesterol and kill cancer cells.
This olive juice (also called Extra Virgin Olive Oil) is a cure for 60 diseases, according to Hippocrates. And we have no reason not to believe him.
To get 1 liter of this juice, you have to press 10 kilogram of olives.
To press 10 kg of olives, you have to grow at least 15 kilos.
Why so? Because one part of the fruit will be eaten by an olive fly, another part will die due to drought or frost, and something will rot and be thrown away during manual sorting.
And do you really believe that you buy a liter of this wonderful olive oil in a supermarket for 7 euros?!
If so, you are extremely happy person and most likely also believe in Santa Claus.
By the way, did you know?
After pressing olives, the pomace remains. What to do with it?
There are two options:
1. To send it to fuel briquettes or fertilizer production.
2. To press these wastes again with heat and chemicals.
The first option is good for a small family farm that values its reputation and only produces real extra virrgin olive oil.
The second option is the business of a large oil mill, run by cheerful and energetic managers.
No, they do not deliberately poison people, they just do not care about your health.
They are interested in increasing sales, financial success, conquering the market and heroic victory over competitors. Just business, nothing personal.
They make the crap that most people call olive oil.
There is no more than 10% real olive oil in this mixture and it is added there only in order to get rid of the chemical stench and to write Extra Virgin Olive Oil on the label.
5 Whys Method
Why they produce it? Because we buy it.
Why are we buying this? To ruin our health? No, we just want to save money.
Please note: this is not about the lack of money. After all, we can live without olive oil and yet we’ll be much healthier than in the case of using fake or poor olive oil.
So we buy this rubbish not because we don't have money for good olive oil.
Why? Because we don't see the difference.
Why don't we see the difference? Because we are not interested to see it.
One more "why". Why are we not interested?
I'm not exactly sure, but I'll venture a guess.
The fact is that modern human does not see the connection between food and health.
We generally have a very perverse understanding of what health is.
One of the most dangerous illusions is to consider health as getting rid of diseases with the help of medicine.
However, being healthy is not about medicine.
Doctors and drugs will not make us healthy, they can only slow down the process of our self-destruction.
Being healthy is a process, this is a daily self-improvement: get enough sleep, do exercises, choose the right food. If you want to be healthy, you should care what you put in your stomach.
Cheap chips or fresh veggies? Cancer or Life?
Now is the right time to ask yourself: Why don't we know how to buy food properly?
Perhaps the reason is that we consider buying food not as health care, but as consumption.
And consumption has long ceased to be reasonable, it has become demonstrative.
This means that we do not consume what we really need. We buy things that make us (as we think) more attractive in the eyes of other people.
For example, no one can see what you eat at home, so you can buy any junk.
At the same time, everyone sees your car, so it sould be expensive.
No money - take a loan. You must conform to social expectations at all costs.
We carefully select motor oil and parts for our car. We tank our cars with only the right fuel without thinking about expenses.
We understand that saving a hundred on maintenance, we can pay thousands for repairs.
At the same time, we do not understand that by saving on food, we can bring our bodies to such a condition that no money can fix.
In the process of conspicuous consumption, we drive ourselves into credit slavery.
We pay thousands to banks and do not want to pay for healthy food.
We just forgot that there is no other poison and no other medicine than what we eat every day.
We have stopped learning what we are going to eat.
Why? Because that's how we're made.
We do not see feedback, since the consequences of our actions are far in time from the actions themselves.
Yes, we are very primitive, in fact we are not much different from monkeys.
If someone ate a bag of chips and died of cancer 15 minutes later, even the most brainless official would realised it was time to ban all chips.
In 1981 in Spain, about 700 people died from poisoning with fake olive oil. Officials immediately understood everything and quickly took action.
At the same time, all over the world people have been consuming fake or poor quality olive oil for decades without realising that they are killing themselves. Just because it doesn't happen instantly.
So what can we do?
Start learning. We live in the most amazing time in human history.
We have not only planes and rockets, we have free Google.
All the knowledges accumulated over several millennia of the existence of our civilization are available to anyone - just google it.You don't need a degree to learn how potatoes are grown and what skimmed milk is.
Having learned to understand olive oil, I will no longer be fodder for those who counterfeit this wonderful product.
But something tells me that fake olive oil isn't the only thing the food industry is killing us with.
All we need to do is learn to ask the right questions:
“I like this happy billionaire drinking cola, but why should I drink this poison? Just to make him even richer?”
“Why these veggies have been in the frige for more than a month and have not even begun to spoil?”
“Why is a captive-bred sea bream two times cheaper and three times bigger than a wild one?”
I’m sure these are things that really matter.
They are much more important than clothes, watches and cars.
So it’s time to stop considering our bodies just as hangers for fashion rags.
Maybe someday we’ll understand that money spent on healthy food is not an expense, but an investment.
The way we treat our health can turn our lives into pleasure or hell.
And no one but us will make the right choice.